Brands do not exist! Why Cultural Partnerships pay off.
Brands do not exist, yet we live in a branding culture*. Well that is what, among others, scholars O’Really and Daragh (2005) affirm. From this perspective, brands are born by means of interactions with consumers. This article reflects around the potential of strategic partnerships between brands and cultural initiatives (Cultural Partnership) not only to contribute […]
Has a video influenced any of your decisions made today?
About the power of video and a five steps production checklist to hit it like Hollywood. Yes, we live within a visual culture, which is mainly dominated by the sense of sight. And yes, sometimes sound makes half of the image. A few years ago, when we started http://www.elmur.net we had it in focus, video […]
Actitudes innovadoras y Ecosistemas Creativos: ¿Participar o no participar? esa es la cuestión. Consideraciones sobre la Participación.
Una reflexión personal en tono informal sobre los procesos participativos dentro del contexto de los ecosistemas creativos. La autora comparte sus pensamientos mientras nos cuestiona algunos de los presupuestos sobre los que nuestras estrategias de gestión y diseño de proyectos culturales se asientan. La participación no es intrínsecamente positiva si esta no es concebida como […]
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