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Brands do not exist! Why Cultural Partnerships pay off.

Brands do not exist! Why Cultural Partnerships pay off.

31/08/2016

Brands do not exist, yet we live in a branding culture*. Well that is what, among others, scholars O’Really and Daragh (2005) affirm. From this perspective, brands are born by means of interactions with consumers. This article reflects around the potential of strategic partnerships between brands and cultural initiatives (Cultural Partnership) not only to contribute […]

Has a video influenced any of your decisions made today?

Has a video influenced any of your decisions made today?

25/04/2016

About the power of video and a five steps production checklist to hit it like Hollywood. Yes, we live within a visual culture, which is mainly dominated by the sense of sight. And yes, sometimes sound makes half of the image. A few years ago, when we started http://www.elmur.net we had it in focus, video […]

A Soul for Europe

A Soul for Europe

14/11/2015

The Berlin Conference  – A Soul for Europe brings together individuals from the cultural sector, politicians and representatives of the media, the business world and other areas of society.  A civil society platform to define and initiate specific, common steps to strengthen the cultural component of European development. #Making a better Europe by means of culture […]

Design creates culture. Culture shapes values. Values determine the future.

Robert L. Peters

Testimonials

What the Masters have to say:

Goethe

“Science & art belong to the whole world & before them, vanish the barriers of nationality.”

Goethe
Picasso

“Art washes away from the soul the dust of everyday life.”

Picasso
Klee

“Art does not reproduce what is visible; it makes things visible”

Klee
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