Brands do not exist! Why Cultural Partnerships pay off.
Brands do not exist, yet we live in a branding culture*. Well that is what, among others, scholars O’Really and Daragh (2005) affirm. From this perspective, brands are born by means of interactions with consumers. This article reflects around the potential of strategic partnerships between brands and cultural initiatives (Cultural Partnership) not only to contribute […]
Has a video influenced any of your decisions made today?
About the power of video and a five steps production checklist to hit it like Hollywood. Yes, we live within a visual culture, which is mainly dominated by the sense of sight. And yes, sometimes sound makes half of the image. A few years ago, when we started http://www.elmur.net we had it in focus, video […]
A Soul for Europe
The Berlin Conference – A Soul for Europe brings together individuals from the cultural sector, politicians and representatives of the media, the business world and other areas of society. A civil society platform to define and initiate specific, common steps to strengthen the cultural component of European development. #Making a better Europe by means of culture […]
Per nosaltres sempre seràs a dalt… CARTA OBERTA A LA UdL
Per nosaltres sempre seràs a dalt, perquè aquesta lliçó Srs. i Sres. Doctors no la vull aprendre. Avui era un dia per agafar perspectiva i reflexionar amb el regust i retorn de poder mirar la Gran Bandera de la Diversitat Cultural penjada de l’edifici del Rectorat. El “retorn” forma part (50%) de l’exercici de participar […]
#IAMAFRICA a T-shirt to raise awareness
Indeed we are all africans. ZZZ designed the #IAMAFRICA T-shirt within the context of a conference day at the University of Lleida (DAY D: Africa as you never seen before). A simple T-shirt which spreads a very important message, in fact a tool for raising awareness. Next to projects like Africa is the future and the new […]
A great tool for designers!
This chart is a great tool to choose the right typography for each specific project, just follow the flow to find the best typo type. You can find more infos about this project under: http://julianhansen.com Also in 2.0 format, click in and navigate the chart under: http://www.ianli.com/synat/
A is for Art
2015, Digital Collage Serie HQ Quality available, contact us! Read complementary text under: http://contemporaryartforeveryone.org/2015/01/29/a-is-for-adventure-what-is-art-for-you/ Images: Google Images
Actitudes innovadoras y Ecosistemas Creativos: ¿Participar o no participar? esa es la cuestión. Consideraciones sobre la Participación.
Una reflexión personal en tono informal sobre los procesos participativos dentro del contexto de los ecosistemas creativos. La autora comparte sus pensamientos mientras nos cuestiona algunos de los presupuestos sobre los que nuestras estrategias de gestión y diseño de proyectos culturales se asientan. La participación no es intrínsecamente positiva si esta no es concebida como […]
ZZZ 